WHO IS TWENTY TWO?

When I first envisioned creating a luxury accessories line for creatives, I was on the set of a shoot where I was the creative director. I had just finished setting up and should have been focusing on posing my client, but something felt off. I know y’all can relate to this exact feeling. Everything was set up according to my notes and the consultation with the client, but I knew the set needed something extra.

I had developed a unique ritual to help me in these moments. Wearing hats became my way to ground myself and elevate my creative process. I’d always wear a hat to every shoot, and whenever I felt stuck, I’d touch my “thinking cap” and the inspiration would start flowing. On the day the idea for 22 hit me, I did just that. After a few minutes, an idea came to me that not only fixed what was missing but also took the vision to the next level.

That’s when I began to dream of creating a line of luxurious “thinking caps” for other creators, to help them as mine had helped me. And that’s how 22 was born. Each piece in each collection is crafted with the finest materials, designed not only to inspire but also to exude baddie energy and confidence. 

As I developed the idea, I wanted each hat to carry a message, attracting not just creative energy, but also balance and action. The angel number 222 has always been special to me. It stands for creativity, vulnerability, trusting your intuition, and most importantly, it’s a call to action. Whenever I saw 222, it would guide me through creative blocks and push me forward.

By blending these concepts, 22 came to life as a way to make people feel as good as possible while doing what they love. It’s my way of celebrating all creatives and our journeys. Through these meticulously crafted accessories, I aim to inspire you, enhance your creativity, and most of all, make you feel like the shit.

All love,